Belle Vernon, Pennsylvania Wins Title of Kraft Hockeyville™ USA

Community Wins $150,000 in Arena Upgrades and Opportunity to Host an
NHL® Pittsburgh Penguins® and St. Louis Blues® Pre-Season Game Broadcast

CHICAGO–(BUSINESS WIRE)–Kraft Heinz is excited to announce The Rostraver Ice Garden in Belle
Vernon, Pennsylvania is the winner of Kraft Hockeyville™ USA
2017. After weeks of online voting, Belle Vernon, Pennsylvania
demonstrated unrivaled enthusiasm and pride, and proved they are the
most passionate hockey community in America. The Kraft Hockeyville™
USA contest, now in its third year of partnership with the National
Hockey League (NHL®) and the National Hockey League Players’ Association
(NHLPA), is awarding $150,000 in arena upgrades to The Rostraver Ice
Garden and the opportunity to host an NHL® Pre-Season game between the
Pittsburgh Penguins® and St. Louis Blues® televised live on NBCSN.

The Rostraver Ice Garden, which first opened in 1965 and hosted the
Penguins training camp in the 1970s, had its roof collapse nearly seven
years ago because of heavy snow. The collapse caused damage to nearly
one-third of the structure and the rink has been in need of renovations
ever since. After being awarded Kraft Hockeyville™ USA 2017, The
Rostraver Ice Garden plans to use the prize money for a number of
projects including purchasing a compressor, floor matting in the lobby,
pipes and LED lighting.

“After tallying millions of votes, we’re thrilled to name Belle Vernon Kraft
Hockeyville™ USA 2017,” said Nina Barton, Senior Vice President of
Marketing, Kraft Heinz. “When we brought Kraft Hockeyville to the U.S.
three years ago, we set out to help improve local rinks and unite hockey
communities across the country under a common interest, passion and
sense of pride. Johnstown and Marquette have been excellent stewards of
that purpose, and we can’t wait to see how Belle Vernon brings their new
title to life.”

Belle Vernon was just one of the more than 1,300 communities across the
country – accounting for nearly 73 percent of rinks nationwide – that
submitted stories demonstrating their community’s passion for hockey.
The runner-up, Bloomington Ice Garden, Bloomington, Minnesota will
receive $75,000 to use toward arena upgrades.

Since launching in Canada in 2006, Kraft Hockeyville™ has
positively impacted 82 communities with over $3 million donated in arena
upgrades across Canada and the U.S. Previous U.S. winners include
Marquette, Michigan in 2016 and Johnstown, Pennsylvania in 2015.

“Each year, Kraft Hockeyville™ USA puts a spotlight on the
importance of local ice rinks to communities all across the country,”
NHL Chief Brand Officer and Executive Vice President Brian Jennings
said. “Community support is crucial to the growth of hockey and Kraft’s
commitment to this program is making a significant impact.
Congratulations to Belle Vernon and to all of this year’s Kraft
Hockeyville™ USA participants. The overwhelming response from cities
nationwide is proof positive of the local commitment to ice rinks and
the youth hockey players, coaches, parents and volunteers that call it

“Communities like Belle Vernon, Pennsylvania are where players learn the
best parts of hockey – the camaraderie, the friendships and the pride in
representing your hometown. It is the place where hockey dreams are
born,” said Mathieu Schneider, NHLPA Special Assistant to the Executive
Director. “The Players will be proud to visit Belle Vernon as part of Kraft
Hockeyville™ USA to reward the community and play there in front of the
passionate fans this September.”

For contest rules and complete program details, visit
Kraft Hockeyville™ USA 2017 can also be found at
and on Twitter
. Fans can join the conversation using

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The National Hockey League (NHL®), founded in 1917, will celebrate its
Centennial anniversary in 2017. The year-long celebration will pay
tribute to 100 years of NHL hockey by honoring the past, commemorating
the present, and celebrating its future. In 2017 the League will also
celebrate 125 years of the most revered trophy in professional sports –
the Stanley Cup®. Comprised of 31 Member Clubs, the NHL is represented
by players from more than 20 countries across team rosters. Each year,
the NHL entertains hundreds of millions of fans around the world. The
League broadcasts games in more than 160 countries and territories
through its rightsholders including NBC/NBCSN in the U.S., Sportsnet and
TVA in Canada, and Viasat in the Nordic Region. The NHL reaches fans
worldwide with games available online in every country including via its
live and on-demand streaming service NHL.TV™. Fans are engaged across
the League’s digital assets on mobile devices via the free NHL® App;
across nine social media platforms; on SiriusXM NHL Network Radio™, and
on, available in eight languages and featuring an enhanced
statistics platform powered by SAP, providing the definitive destination
for hockey analytics. The NHL is committed to giving back to the
community through programs including: Hockey is for Everyone™ which
supports nonprofit youth hockey organizations across North America;
Hockey Fights Cancer™ which raises money and awareness for hockey’s most
important fight; NHL Green™ which is committed to the pursuit of
sustainable business practices; and a partnership with the You Can Play
Project, which is committed to supporting the LGBT community and
fighting homophobia in sports. For more information, visit


The National Hockey League Players’ Association (NHLPA), established in
1967, is a labor organization whose members are the players in the
National Hockey League (NHL). The NHLPA works on behalf of the players
in varied disciplines such as labor relations, product licensing,
marketing, international hockey and community relations, all in
furtherance of its efforts to promote its members and the game of
hockey. In 1999, the NHLPA launched the Goals & Dreams fund as a way for
the players to give something back to the game they love. Over the past
17 years, more than 70,000 deserving children in 34 countries have
benefited from the players’ donations of hockey equipment. NHLPA Goals &
Dreams has donated more than $23-million to grassroots hockey programs,
making it the largest program of its kind. For more information on the
NHLPA, please visit


The Kraft Heinz Company
Caroline Krajewski, 847-646-2567
Entertainment Group
Lauren Pfeiffer, 917-595-3161