Axalta Coating Systems Strengthens Global Motorsports Pedigree as Cromax Named Official Sponsor of Movistar Yamaha MotoGP Team

Agreement in Italy marks eighth year of sponsorship for refinish brand

BASEL, Switzerland–(BUSINESS WIRE)–Cromax® in Italy has been confirmed as an Official Sponsor of
the Movistar Yamaha MotoGP team for the 2017 MotoGP World Championship,
which began on March 26, 2017. This agreement marks the eighth
consecutive year that Cromax, one of the premium brands of Axalta
Coating Systems (NYSE: AXTA), a leading global supplier of liquid and
powder coatings, has been one of the team’s partners and suppliers for a
MotoGP season. It also allows Axalta to demonstrate its technology and
product innovations while strengthening its commitment to motorsports –
everything from NASCAR and Formula OneTM to university race
car teams.

“We are delighted to extend our partnership with Cromax as Official
Sponsor to the Movistar Yamaha MotoGP Team. Cromax and Yamaha share a
rich history in engineering, yet we both continue to look at challenges
with a fresh eye. We constantly look for new solutions and are eager to
perfect our performance using innovative technologies,” says Lin Jarvis,
Managing Director of Yamaha Motor Racing Srl.

Cromax refinish paints systems are used on the support trucks as well as
on the mechanics’ toolboxes, workbenches and other pit lane equipment.
Cromax paints are also used in the garage and in the hospitality areas,
and the brand’s name appears on the Yamaha YZR-M1 bikes of Valentino
Rossi and Maverick Vinales.

Marco Brioschi, Axalta’s Country Leader for Refinish in Italy, says,
“Thanks to so many shared objectives – especially speed, productivity
and professionalism – we are a long-standing Official Sponsor of
Movistar Yamaha MotoGP team. Our experience in a wide variety of
motorsport disciplines around the world means we are a strong and able
partner and we look forward to continuing our support this season.”

For more information about Axalta, please visit,
and for more information about Movistar Yamaha MotoGP, please visit

About Axalta Coating Systems

Axalta is a leading global company focused solely on coatings and
providing customers with innovative, colorful, beautiful and sustainable
solutions. From light OEM vehicles, commercial vehicles and refinish
applications to electric motors, buildings and pipelines, our coatings
are designed to prevent corrosion, increase productivity and enable the
materials we coat to last longer. With more than 150 years of experience
in the coatings industry, the approximately 13,000 people of Axalta
continue to find ways to serve our more than 100,000 customers in 130
countries better every day with the finest coatings, application systems
and technology. For more information visit
and follow us @Axalta on Twitter
and on LinkedIn.


DA Public Relations Ltd
Chantal Bachelier-Moore
D +44 207 692