Alliance MMA Reports 2016 Financial Results

Company Continues to Acquire Regional Promotions Across The Country

NEW YORK–(BUSINESS WIRE)–Alliance
MMA, Inc.
(“Alliance MMA” or the “Company”) (NASDAQ:AMMA), a
professional mixed martial arts (MMA) promotion company, reported its
2016 financial results on Form 10-K yesterday.

Chairman of the Board and Chief Executive Officer Paul Danner commented,
“We are pleased to report the combined results of our regional
promotions in 2016. Operationally we are off to a remarkable start since
we completed the initial public offering of our common stock in October
2016. Our annual report also reflects revisions to our second and third
quarter results to include compensation in the form of shares of our
common stock received by certain service providers, as well as
individuals who later served as Alliance officers and directors. After
notifying the Securities and Exchange Commission of this circumstance,
we filed a Form 8-K on April 12, 2017 disclosing our intention to revise
the affected financial statements. It should be noted that these
revisions did not adversely affect our cash position, our balance sheet,
the number of shares of our common stock outstanding, or the previously
stated beneficial ownership of the officers and directors of the
Company. Moreover, the stock-based compensation charge of $2.6 million
represents approximately 62.4% of our annual loss for 2016, and is a
one-time, non-recurring item that will not be reflected in any periods
subsequent to December 31, 2016.”

Since the company’s initial public offering, Alliance MMA has acquired
the assets of promotions in Florida and Ohio, obtained ownership of a
fighter management company, and has announced Letters of Intent to
purchase the assets of two additional promotions in Georgia and
California. Danner went on to say, “There is absolutely no intention of
slowing down with plans to expand our operations aggressively in the
coming months. We will continue working towards our stated goal of
creating and sustaining a continuous regional MMA presence in each of
the top 20 domestic media markets, and reaching our ultimate objective
of producing more than 125 events per year.”

About Alliance MMA, Inc.

Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts company
that brings together leading regional promotions. Alliance MMA’s mission
is to identify and cultivate the next generation of fighters and
champions for advancement to the Ultimate Fighting Championship (UFC)
and other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
fighters.

MMA is the world’s fastest growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu
Jitsu, Karate and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the Company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.

For more information visit, www.alliancemma.com

Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as “may,” “might,” “will,” “should,”
“intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,”
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading “Risk
Factors” in our registration statement on Form S-1 (Registration No.
333-213166) declared effective by the Securities and Exchange Commission
on September 2, 2016. Alliance MMA encourages you to review other
factors that may affect its future results in Alliance MMA’s
registration statement and in its other filings with the Securities and
Exchange Commission.

Contacts

Alliance MMA, Inc.
James Platek, 212-739-7825, x707
Director,
Investor Relations
Or
Rubenstein Public Relations
Kristie
Galvani, 212-805-3005
kgalvani@rubensteinpr.com