MSC & ASC: Rio 2016 Serves up Responsibly Sourced Seafood

RIO DE JANEIRO–(BUSINESS WIRE)–Attendees of the Olympic and Paralympic Games will enjoy sustainably and
responsibly sourced seafood, thanks to an extraordinary effort by the
Rio 2016 Olympic Organizing Committee and its partners.

More than 70 tonnes, equivalent to more than 350,000 portions, of
seafood served to athletes and media at the Games will come from
fisheries or farms which meet the requirements of the Marine Stewardship
Council (MSC) or Aquaculture Stewardship Council (ASC). This represents
the most sustainable seafood offering to date of any Olympic or
Paralympic Games.

Seafood served with the green ASC or blue MSC label can be traced right
back to fisheries and farmers that are independently certified as
meeting globally recognized standards for sustainable wild fishing or
responsible farming. The fishers and farmers who produce this seafood go
to great lengths to reduce their impacts on the environment, preserve
oceans and safeguard seafood supplies for the future.

Julie Duffus, Sustainability Manager at the Rio 2016 Organising
Committee for the Olympic and Paralympic Games said:
“Millions of
people attending this year’s Games will be able to enjoy sustainably and
responsibly sourced seafood knowing that they are helping to support
thriving fishing and farming communities and to protect the environment.
By choosing seafood with the MSC or ASC label they will reward
responsible producers from around the world.”

Included on various menus within the Olympic Village, Media Village and
media centres are: ASC certified responsibly farmed Brazilian tilapia
from Netuno and Chilean salmon from Los Fiordos; and MSC certified
wild-caught Icelandic cod from Visir and Canadian chum salmon for
Albion. McDonalds
will also serve 100% MSC certified Argentine hoki in its
McFish sandwiches throughout Brazil during the Games.

Delivering its commitment to sustainably and responsibly sourced seafood
has required the Rio 2016 Olympic Organizing Committee and its partners
to bring new supplies of certified seafood to Brazil. As a result,
numerous farms and fisheries across the region have taken steps to
improve their environmental performance in order to meet the industry
leading standards set by the MSC and ASC.

Duffus said: “The Olympic and Paralympic Games are unique in
their ability to bridge cultural divides, reach a broad audience and
generate a sense of fellowship and possibility. We hope that this
commitment will have a lasting legacy of sustainable sourcing and
seafood consumption in Brazil.”

Rupert Howes, Chief Executive of the MSC said: “The volume of
sustainably sourced seafood at this year’s Olympic and Paralympic Games
shows what is possible when suppliers, caterers and the public work
together to support sustainable choices for people and the planet. MSC
certified fisheries currently catch around one tenth of all wild
seafood. We hope to see this proportion grow as recognition of the
importance of sustainable seafood increases.”

Chris Ninnes, Chief Executive of the ASC said: “With this
landmark commitment by the Games, local suppliers and caterers can
showcase the best of Brazilian cuisine to a global audience and create
lasting change by emphasising the importance of making the right choice
when buying seafood. With more than 1 million tonnes of ASC certified
product in the market, the public can join the effort to preserve fish
for future generations by buying from producers who share their goals to
protect vital ecosystems and care for those who work on the farms and
live in surrounding communities.”


Notes to editors:

About the Rio 2016 Olympic Organizing Committee’s commitment to
sustainably and responsibility sourced seafood:

The Rio 2016 Olympic Organizing Committee shares a common vision with
the ASC and MSC to conserve, protect, enhance and support natural
resources, including biological diversity worldwide. It is with these
goals in mind that the committee pledged to feature responsibly farmed
and sustainably caught seafood at the Rio 2016 Olympic and Paralympic

a video about the Rio 2016 sustainable seafood commitment >

About the Aquaculture Stewardship Council (ASC)

The Aquaculture Stewardship Council (ASC) is an international non-profit
organization that sets environmental and social standard for certifying
responsible and well-managed fish farms. It contributes to ensuring
availability of seafood, the health of the ocean and fresh water
ecosystems and the livelihoods of local communities that rely of the
farms for the long term.

The ASC works with its partners to provide a globally recognised,
market-oriented programme that drives meaningful improvements in the
aquaculture industry. Farms are assessed against the standard by
independent, third-party auditors who use threshold performance
indicators to measure farm performance in areas including the use of
water resources and pest management. The standards also address social
issues related to a company’s engagement and support of local
communities and workplace quality for employees.

About the Marine Stewardship Council (MSC)

The Marine Stewardship Council (MSC) is an international non-profit
organization. Its vision is for the world’s oceans to be teeming with
life, and seafood supplies safeguarded for this and future generations.
The blue MSC label and certification program recognizes and rewards
sustainable fishing practices and is helping create a more sustainable
seafood market.

The MSC Fisheries Standard for sustainable wild-capture fisheries is
widely recognized as the most credible and robust, science-based
standard for the assessment of sustainable fishing. To achieve this
standard, fisheries must demonstrate to independent auditors that they
ensure sustainable fish populations; reduce their impacts on the
environment; and have management systems in place to ensure their long
term sustainability.

Ocean to plate traceability

Seafood sold with the blue MSC or green ASC labels is traceable to a
sustainable fishery or responsible farm. Supply chain businesses must
identify and separate MSC and ASC certified product at every step in the
supply chain.

out more about ocean to plate sustainability >


ASC contact:
Sun Brage
(0) 30 2305 692
MSC contact:
Jo Miller
(0) 7515 329614
ASC and MSC contact in Rio:
(0) 71 999179679