Marquette, Michigan Wins Title of Kraft HockeyvilleTM USA 2016

Community Wins $150,000 in Arena Upgrades and Will Host Nationally
Televised NHL
® Pre-Season Game between the Buffalo Sabres and
Carolina Hurricanes

CHICAGO–(BUSINESS WIRE)–Marquette, Mich., has been named Kraft HockeyvilleTM USA
2016, the most passionate hockey community in America. In partnership
with the National Hockey League (NHL®) and the National Hockey League
Players’ Association (NHLPA), the Kraft HockeyvilleTM
USA contest has awarded $150,000 in upgrades to Lakeview Arena, which
will also host an NHL® Pre-Season game broadcast on NBCSN, between the
Buffalo Sabres and Carolina Hurricanes.

Marquette is rich in hockey heritage and Lakeview Arena stands as a
pillar of the community, stimulating the local economy since it opened
in 1973. Lakeview Arena’s semi-pro Marquette Iron Rangers signed the
first female professional hockey player in North American history, Karen
Koch, and later featured brothers Steve and Jeff Carlson who went on to
star as the Hanson Brothers in the iconic hockey movie Slap Shot.
Lakeview Arena will prioritize energy efficiency updates with the grand
prize money in addition to other arena upgrades to ensure future
generations of Marquette players are able to enjoy skating at Lakeview
Arena for years to come.

“We’ve seen amazing participation across the country in Kraft HockeyvilleTM
USA’s second year,” said Nina Barton, Senior Vice President of
Marketing, Kraft Heinz. “This year’s contest led to millions of votes
from passionate hockey fans, and we’re so proud America has chosen the
spirited, well-deserving community of Marquette as Kraft HockeyvilleTM
USA 2016.”

Marquette was just one of more than a thousand communities across the
country that submitted stories showing their hockey spirit and passion.
The runner-up, Rushmore Thunderdome of Rapid City, S.D., will receive
$75,000 to use toward arena upgrades.

“The local rink is a hub of activity, excitement, entertainment and fun
– a place where the love of hockey can energize an entire community,”
NHL Commissioner Gary Bettman said. “The National Hockey League is
pleased to recognize all who participated in Kraft HockeyvilleTM
USA and is delighted to congratulate Marquette, Michigan for ensuring
that an upgraded Lakeview Arena will be able to welcome future
generations of hockey families, players, coaches and volunteers.”

“Kraft Hockeyville gives players the chance to take the game back to
local arenas where the game is learned,” said NHLPA Executive Director
Don Fehr. “The players from the Sabres and Hurricanes are excited to hit
the ice in Marquette for this year’s Kraft HockeyvilleTM
USA game.”

“We’re excited to once again have a chance to participate in a Kraft HockeyvilleTM
USA preseason game,” said Buffalo Sabres General Manager Tim Murray. “As
an organization, we’re proud to be a part of such a tremendous community
initiative.”

“We’re thrilled to be involved with this initiative, which highlights
the grassroots of our sport,” said Hurricanes General Manager Ron
Francis. “I grew up about three hours from Marquette, so it will be fun
to be on the Upper Peninsula to be a part of this special event.”

NHLPA, National Hockey League Players’ Association and the NHLPA
logo are trademarks of the NHLPA. © NHLPA.

NHL and the NHL Shield are registered trademarks, and HOCKEYVILLE
is a trademark of the National Hockey League.
© NHL 2016.
All Rights Reserved.

ABOUT THE KRAFT HEINZ COMPANY

The Kraft Heinz Company (NASDAQ: KHC) is the third-largest food and
beverage company in North America and the fifth-largest food and
beverage company in the world, with eight $1 billion+ brands. A globally
trusted producer of delicious foods, The Kraft Heinz Company provides
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and our Company. For more information, visit www.kraftheinzcompany.com.

Contacts

The Kraft Heinz Company
Caroline Krajewski
847-646-2567
Caroline.Krajewski@kraftheinzcompany.com