CCM and Tomas Tatar of the Detroit Red Wings Surprise Clark Park Program in Detroit with Equipment to Ensure Kids Can Play Hockey This Spring

CCM Donated Helmets to Program in Southwest Detroit, Underlining
CCM’s Mission to Recognize Those Who Are “Made of Hockey”; Red Wings
Forward Tomas Tatar Hand Delivered Gifts to Kids on Behalf of CCM

NEW YORK–(BUSINESS WIRE)–CCM surprised Clark Park Hockey of Southwest Detroit with a substantial
donation of premium equipment after news that the program was facing
challenges, including the ability to provide gear for its players. The
donation, consisting of helmets and cages, will enable Clark Park to
move forward with its spring and fall/winter hockey programs for
youngsters. Detroit Red Wings Forward Tomas Tatar made a special
appearance to drop off the gifts Thursday afternoon at Clark Park’s
spring skating facility in Dearborn, Mich.

“We were wondering how we could continue to meet the needs of the kids
in our program when we were lacking equipment,” said Anthony Benavides,
executive director of Clark Park Hockey. “It goes without saying that we
are beyond thrilled to have CCM donate helmets with cages. When you work
and live in a community like ours in Southwest Detroit, you often become
accustomed to making do with the little that you’ve got. CCM’s
generosity will help our kids appreciate the importance of community
involvement and the impact of meaningful donations.”

Since 1991, Benavides and his team of volunteers have provided a safe
haven for youngsters in Detroit interested in learning to play hockey.
As a non-profit organization, Clark Park’s survival and ability to
outfit players are entirely contingent upon donations. When CCM
discovered that a shortage of equipment was presenting the program with
a challenge that could ultimately affect enrollment, the company reached
out with an offer to donate what the program required most.

“We are thrilled to provide Clark Park with the helmets that are needed
to continue their hockey program,” said Sean Williams, Vice President
Global Marketing and NA Sales, CCM Hockey. “CCM will donate 50 helmets
to ensure that Clark Park players are safely equipped, and continue to
have the opportunity to play the greatest game in the world.”

“I’m so happy I had the chance to deliver equipment that kids from Clark
Park needed,” said Tatar. “The Detroit community has been so good to me,
and I’m thrilled to help give back with the help of CCM.”

CCM’s Made of Hockey campaign outlines the commitment that
goes hand in hand with playing the sport. This commitment takes on many
forms: from playing the sport to supporting those who love it. Over the
years, CCM has been reaching out to those who personify the spirit of Made
of Hockey
to help them continue to strive towards their hockey
endeavors.

About Reebok-CCM Hockey

Reebok-CCM Hockey, a subsidiary of the adidas Group, is headquartered in
Montreal. With operations in Canada, the United States and Europe, the
Company is the world’s largest designer, manufacturer and marketer of
hockey equipment and related apparel under two of the most recognized
hockey brand names: Reebok Hockey and CCM Hockey. Reebok-CCM Hockey
equips more professional hockey players than any other company,
including superstars like Sidney Crosby and John Tavares. Reebok-CCM
Hockey is also the official outfitter of the National Hockey League, the
American Hockey League, the Canadian Hockey League, and several NCAA and
national teams. For more info, visit: www.reebokhockey.com
and www.ccmhockey.com

Contacts

M&C Saatchi Sport & Entertainment
Sandra Carreon-John, +1
646-619-2811
sandra.carreon@mcsaatchi.com