UrbanSitter Expands Childcare Solutions and Reach with Acquisition of Sitter Inc.

Newly acquired technology delivers innovative operational solutions
to local childcare agencies and more services to parents

SAN FRANCISCO–(BUSINESS WIRE)–UrbanSitter,
an online and mobile service that enables parents and caregivers to
connect through people they know, announces today that it has completed
the acquisition of Denver-based startup Sitter Inc. Through the
acquisition, UrbanSitter expands its umbrella of childcare services to
include Sitter Pro, a B2B solution designed to address the operational
needs of thousands of sitter and nanny agencies across the nation.

“We realize that families today have a wide range of childcare needs and
preferences,” said Lynn Perkins, CEO and co-founder of UrbanSitter. “Our
acquisition of the Sitter Pro product allows us to service a broad
spectrum of the childcare marketplace that includes parents and
caregivers, as well as local childcare agencies.”

Local childcare agencies are known for their ability to provide
consumers with a highly vetted network of childcare providers, but are
often plagued by operational inefficiencies and antiquated technology
that result in poor experiences for both caregivers and families. By
completely automating job management from request through payment with
little to no involvement from agency staff, Sitter Pro’s highly
customizable suite of business tools helps agencies manage their
workforces and automates the fulfillment of bookings. It also makes the
user experience more efficient for both the agencies’ clients and their
care providers via an app.

“Sitter Pro’s well-designed product demonstrates deep industry and
technical expertise. Just as UrbanSitter offers the most innovative
tools and services for parents and sitters, Sitter Pro offers the best
business management and client facing tools for its clients and
caregivers,” continued Perkins.

“We recognized that agencies were in need of an integrated solution to
manage and grow their businesses. Sitter Pro is the only comprehensive,
easy to use platform created specifically with the needs of childcare
agencies and their clients in mind,” said Kristen Stiles, former CEO of
Sitter Inc., and current VP of Enterprise at UrbanSitter. “We are
excited for this opportunity to not only deliver more childcare options
to parents, but to also enable nanny agencies to grow their businesses.”

“Sitter Pro has transformed the way we work,” said Vivienne McIntyre,
owner and director of Nifty Nanny. “It has increased our productivity by
allowing us to spend less time on the tedious management tasks of our
business and allows us to focus on what we love most–serving our
families.”

Since UrbanSitter launched in 2011 in San Francisco, the company has
expanded to serve more than 1 million members in 50 cities. The company
has facilitated millions of hours of babysitting jobs, the majority of
which receive a response in less than 10 minutes.

Sitter Pro will continue to operate under its brand and the company’s
employees will remain in their Denver headquarters.

For more information, visit www.urbansitter.com
and sitter.app.

About UrbanSitter

UrbanSitter is an app and website that’s making it easier than ever for
parents to find, book and pay trusted childcare, from date nights to
full-time care. Only UrbanSitter taps into a parent’s personal network
to connect them with sitters of friends, co-workers, moms groups and
parents from their kid’s school—to find a sitter they trust. With more
than 1 million registered users in more than 50 cities, UrbanSitter is
solving the childcare dilemma for families everywhere. The company is
backed by Advance Venture Partners, Canaan Partners, DBL Investors,
First Round Capital, Match Group – a division of IAC, Menlo Ventures,
Rustic Canyon, Aspect Ventures, A-Grade Investments and several angel
investors.

Contacts

Sarah Tonzi
Sarah.tonzi@urbansitter.com
585768.6582