SAN DIEGO & NEW YORK–(BUSINESS WIRE)–Applied Data Finance, LLC (ADF), a leading technology-enabled lender and
asset manager, announced today a marketing agreement with iHeartMedia,
the leading media company in America with a greater reach in the U.S.
than any other radio or television outlet.
The agreement allows ADF to promote Personify Financial, its successful
online lending brand that provides underestimated and under-banked
consumers with an affordable alternative for unsecured personal loans,
across iHeartMedia’s vast multiplatform network including radio, digital
and social channels.
“We are excited about our new relationship with iHeartMedia and its
investment in and support of ADF,” says Krishna Gopinathan, Chief
Executive Officer of ADF. “The new audiences we will reach through
iHeartMedia will allow us to introduce ADF’s Personify Financial brand
to millions of new consumers and dramatically grow the business.”
About Applied Data Finance
ADF, through its Personify Financial brand, is the trusted financial
partner for thousands of underestimated under-banked consumers.
Combining state-of-the-art technology and world-class application of
advanced data science and machine learning, ADF is setting a new
standard for assessing non-prime borrower credit risk. Learn more at http://www.applieddatafinance.com
With over a quarter of a billion monthly listeners in the U.S. and over
85 million social followers, iHeartMedia has the largest national reach
of any radio or television outlet in America. As the leader in
multiplatform connections, it also serves over 150 local markets through
858 owned radio stations, and the company’s radio stations and content
can be heard on AM/FM, HD digital radio, satellite radio, on the
Internet at iHeartRadio.com and on the company’s radio station websites,
on the iHeartRadio mobile app, in enhanced auto dashes, on tablets,
wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest
growing digital audio service in the U.S. and offers users thousands of
live radio stations, personalized custom artist stations created by just
one song or seed artist and the top podcasts and personalities. With
over a billion downloads, iHeartRadio reached 100 million registered
users faster than any other radio or digital music service.
iHeartMedia’s platforms include radio broadcasting, online, mobile,
digital and social media, podcasts, personalities and influencers, live
concerts and events, syndication, music research services and
independent media representation. iHeartMedia is a division of
iHeartMedia, Inc. (PINK: IHRT). Visit iHeartMedia.com for more company
For Applied Data Finance
Danielle Fornabaio, +1 (212) 850 5731