Leading international content marketing agency NewsReach has released a new
white paper which aims to highlight key ways in which businesses can maximise the
effectiveness of social media.
The report, entitled Social Media through the Customer Journey, is available as a
free download on the NewsReach website and gives a thorough explanation of the
importance of using social media within the framework of a business or its marketing
activities, featuring practical tips on the best ways to deploy a successful social media
With more than 62 million hours spent on social media platforms such as Twitter and
Facebook each day, it has never been more important for businesses to engage with
online communities. More than a third of social media users have posted about brands
online, further emphasising the need for firms to build their online reputation through
The report should be of particular note to the marketing community, with nearly three
quarters of marketers (72%) crediting social media for helping them close sales.
With more firms than ever before providing content online, report author Karen Webber
says it is becoming increasingly important for companies to differentiate their offering,
stand out from the crowd and attract consumers.
She said: “People are talking about companies and their competitors on social media
now, and it’s up to firms whether they want to be leading the conversation or not.
“We’ve created the report to help guide businesses, advising them on how to tailor their
social media interaction through all five stages of their customer journey, close more
sales and ultimately increase profitability.
“There’s no doubt that if businesses develop an intelligent social media strategy and
tailor messages and content types to each stage of the journey they will see improved
conversion and better returns, and through this report we hope to assist as many firms
as possible to do so.”