Councils needing to engage with residents and
contextualise feedback is a great idea, however the challenges of building
online communities, gathering databases and mastering web dialogues, can be
daunting and time consuming.
Tpoll is a full-service market research company
specialising in online communities and has created a simple ‘off-the-shelf’
module that can be adapted for a multitude of various initiatives and projects.
The Citizen Panel (CP) is an online forum where
residents and councils can engage with each other on specific projects or
notions. Discussions, performance measurement and objective feedback can be
moderated by the council or Tpoll. Images, documents and links can be
interjected to live discussions and residents feel they are being heard.
The CP combines both qualitative chat forum
functionality and quantitative panel survey in one portal. Residents ‘chatting’
with each other about a key issue such as a green-field development application
can run alongside a survey of ‘How do you rate your council…’
Tpoll’s software is mobile-compatible and strategically
core to broadening the reach to demographic groups that traditional face-face
or hall studies find it difficult to access. Busy residents connect when and
where it suits them, less able-bodied citizens don’t need to endure the
challenges to travel. Likewise, it eliminates residents’ safety
concerns of door-to-door research or any cultural
barriers that may affect old-fashioned face to face research.
The CP functionality is structured on a set
formula, keeping usability easy and the price low. At £2,950 for
initial set-up and a small project fee, Citizen Panel in a box is the most
affordable resident engagement tool available.
For further information call Richard Staunton at
Tpoll on 02031760716