LONDON–(BUSINESS WIRE)–#EnterpriseApplication–The global
social media management software market is expected to grow
at a CAGR of around 15% during the forecast period, according to
Technavio’s latest report.
In this report, Technavio
covers the market outlook and growth prospects of the global
social media management software market for 2017-2021. The market is
segmented based on deployment model, which include on-premises and
Organizations adopt social media management solutions because of their
advantages such as better use of social media analytics, improved
management of dashboards, and availability of data recording facilities.
These organizations are gradually shifting their IT resources from
on-premise to cloud-based software-as-a-service (SaaS) solutions, to
minimize upfront costs and scale up their IT infrastructure. Cloud
computing solutions take shorter implementation time than on-premise
software solutions. Organizations seek IT solutions that can be swiftly
deployed and rapidly configured as per business requirements and market
demand. This is expected to increase the demand for cloud-based social
media management software.
research analysts categorize the global social media management software
market into the following segments by regions:
Looking for more information on this market? Request
a free sample report
Technavio’s sample reports are free of charge and contain multiple
sections of the report including the market size and forecast, drivers,
challenges, trends, and more.
Americas: largest social media management software market
“The Americas is the largest player in the global social media
management software market due to the presence of important markets like
the US and Canada. The US is the largest market worldwide, and many of
the important players in the market, such as Sprout Social, Lithium
Technologies, and Crowdbooster, are based in the US. Canada also plays a
major role in the social media management software market in the
Americas. Some of the major vendors in Canada are Hootsuite Media and
SocialOomph,” says Amit Sharma, a lead analyst at Technavio for
research on enterprise
Qebot is an Internet marketing service provider based in the US. The
company uses social media management software developed by Sendible. It
uses the white label social media management dashboard by Sendible,
which is customizable and easy to use. Clients of Qebot were highly
benefitted by the adoption of the social media management software as
they were able to plan their social strategies much faster and monitor
their social feeds better.
This report is available at a USD 1,000 discount for a limited time
market snapshot before purchasing
Buy 1 Technavio report and get the second for 50% off. Buy 2
Technavio reports and get the third for free.
Social media management software market in Europe
“Many companies in EMEA use social media management tools. For
instance, Idunn is a digital marketing agency based in Romania. It uses
social media management software developed by Sendible to manage
multiple clients and users through a single dashboard with scheduling
functionality with the help of social media software. Sendible’s social
media management software sends notifications to Idunn whenever changes
happen to the application programming interface of a given social
network,” adds Amit.
In EMEA, the UK was the largest user of social media management
software. The growing penetration of smartphones and the rising use of
social media management software as smartphone applications is a major
reason for the growth of the market.
Social media management software market in APAC
China, Japan, Australia, South Korea, Malaysia, and India were some of
the major players in the region’s social media management software
market and are expected to drive the growth of the market in APAC over
the next five years.
The growth of domestic brands is one of the key reasons for the increase
in the use of social media management software in China in the last few
years. KAWO Technologies is a social media management software provider
for Chinese social media platforms and is based in Shanghai, China. The
company operates under the Mailman Group. The software solutions
developed by KAWO Technologies are used by several companies to manage
their social media accounts in Weibo and WeChat.
Browse Related Reports:
Gym Management Software Market 2017-2021
Video Game Streaming Services Market 2017-2021
Vendor Management Software Market 2017-2021
is a leading global technology research and advisory company. Their
research and analysis focuses on emerging market trends and provides
actionable insights to help businesses identify market opportunities and
develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists
of more than 10,000 reports and counting, covering 800 technologies,
spanning across 50 countries. Their client base consists of enterprises
of all sizes, including more than 100 Fortune 500 companies. This
growing client base relies on Technavio’s comprehensive coverage,
extensive research, and actionable market insights to identify
opportunities in existing and potential markets and assess their
competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team
at [email protected].
Media & Marketing Executive
+1 630 333 9501
UK: +44 208 123 1770