Taste Undeath—and Other Flavors—at Blizzard Entertainment’s Ice Cream Citadel During Comic-Con®

Ice cream pop-up opens its doors during San Diego Comic-Con®
to celebrate upcoming Hearthstone
® expansion,
Knights of the Frozen Throne

No SDCC badge required

SAN DIEGO–(BUSINESS WIRE)–#IceCreamCitadel–Amidst the sweltering San Diego heat, mortals and the undead
alike scream . . . for free ice cream. Blizzard Entertainment today
announced the grand opening of Ice Cream Citadel, a pop-up ice cream
shop that celebrates Knights of the Frozen Throne™, the upcoming
expansion to Hearthstone®, Blizzard’s smash-hit digital card
game. No San Diego Comic-Con® badge is required, so all are invited to
stop by for a free Frozen Cone as well as a photo op with the Lich King,
Lord of the Scourge and ultimate purveyor of death and icy treats.


Located in the PetCo parking lot just a short walk from the San Diego
Convention Center, Ice Cream Citadel will provide visitors with free ice
cream in two flavors: “Villain-illa” and “Scourgeberry Sorbet.” In
partnership with Yelp, Blizzard has also created a Yelp business page
for the pop-up, titled “The Lich King’s Ice Cream Citadel,” where users
can rate, review, and post photos of their experience. Starting July 18,
those brave enough to call the business (1-855-LIC-HKNG) will be greeted
by the Lich King’s chilling voice.

Get a taste of what’s in store at the Ice Cream Citadel by watching the
Lich King’s teaser trailer at https://www.youtube.com/watch?v=C8ePY5K0y8M.

Hearthstone is a free-to-play digital card game featuring quick
and lively duels that evoke the spirit of a friendly match played beside
a crackling tavern fire. Launching in August, the Knights of the
Frozen Throne
expansion will take players to the frozen lands of
Northrend, where they’ll raid Icecrown Citadel, the Lich King’s frozen
fortress, and challenge the Lord of the Scourge for his seat on the
Frozen Throne.

Learn more about the upcoming Hearthstone expansion at
thefrozenthrone.com.

To secure appointments for broadcast or written interviews, contact:
Christine Yeo.

About Blizzard Entertainment, Inc.

Best known for blockbuster hits including World of Warcraft®,
Hearthstone®, Overwatch®, the Warcraft®, StarCraft®, and Diablo®
franchises, and the multifranchise Heroes of the Storm®, Blizzard
Entertainment, Inc. (www.blizzard.com),
a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer
and publisher of entertainment software renowned for creating some of
the industry’s most critically acclaimed games. Blizzard Entertainment’s
track record includes twenty-one #1 games* and multiple Game of the Year
awards. The company’s online-gaming service, Battle.net®, is one of the
largest in the world, with millions of active players.

*Based on internal company records and reports from key distribution
partners.

Cautionary Note Regarding Forward-looking Statements:

Information in this press release that involves Blizzard Entertainment’s
expectations, plans, intentions or strategies regarding the future,
including statements about the Ice Cream Citadel and the release dates
and features of the Knights of the Frozen Throne expansion for Hearthstone
are forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Blizzard
Entertainment’s actual future results to differ materially from those
expressed in the forward-looking statements set forth in this release
include unanticipated product delays and other factors identified in the
risk factors sections of Activision Blizzard’s most recent annual report
on Form 10-K and any subsequent quarterly reports on Form 10-Q. The
forward-looking statements in this release are based upon information
available to Blizzard Entertainment and Activision Blizzard as of the
date of this release, and neither Blizzard Entertainment nor Activision
Blizzard assumes any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not guarantees of
the future performance of Blizzard Entertainment or Activision Blizzard
and are subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ materially
from current expectations.

Contacts

Blizzard Entertainment
Christine Yeo
PR Manager
949.955.1380
x61002
[email protected]