Allows Amazon publishers to add PubMatic as monetization partner
REDWOOD CITY, Calif.–(BUSINESS WIRE)–PubMatic, the automation solutions company for an open digital media
industry, today announced an agreement with Amazon Publisher Services to
expand publisher access to programmatic demand through PubMatic’s
revenue management platform, SEVEN. This agreement represents the next
step in PubMatic’s efforts to ensure that publishers are able to
maintain control over their ad decisioning. It will provide publishers
with the choice of either implementing PubMatic’s robust OpenWrap header
bidding solution or to add the company as a monetization partner through
Amazon’s cloud-based header bidding solution, Transparent Ad Marketplace.
“We’re very excited to integrate with Transparent Ad marketplace,” said
Evan Simeone, Senior Vice President of Product Management at PubMatic.
“We see Amazon’s offering as a clear indication that they are just as
dedicated to providing publishers with the most advanced monetization
technology possible as we are at PubMatic.”
PubMatic is committed to promoting and supporting transparency and
fairness in the digital advertising ecosystem, further exemplified by
the continued expansion of header bidding solutions to publishers. The
relationship between PubMatic and Amazon Publisher Services solidifies a
path forward for publishers looking to maintain control over ad
decisioning and optimize demand for every impression. To find out more
about how PubMatic is working towards making a truly open ad tech
ecosystem a reality or to learn about the company’s full suite of ad
decisioning tools, visit www.pubmatic.com.
PubMatic is the automation solutions company for an open digital media
industry. Featuring the leading omni-channel revenue automation platform
for publishers and enterprise-grade programmatic tools for media buyers,
PubMatic’s publisher-first approach enables advertisers to access
premium inventory at scale. Processing nearly one trillion ad
impressions per month, PubMatic has created a global infrastructure to
activate meaningful connections between consumers, content and brands.
Since 2006, PubMatic’s focus on data and technology innovation has
fueled the growth of the programmatic industry as a whole. Headquartered
in Redwood City, California, PubMatic operates 11 offices and six data
PubMatic is a registered trademark of PubMatic, Inc. Other trademarks
are the property of their respective owners.
Johanna Bauman, 646-453-7245
Sr. Director, Marketing