NEW YORK–(BUSINESS WIRE)–Olo,
the leading digital ordering provider for over 180 restaurant brands
across the U.S., is helping restaurant clients navigate new federal and
local menu labeling requirements with new nutrition tools and support
across its platform. Through Olo’s digital ordering platform, restaurant
brands are now able to implement federal guidelines on ecommerce sites
and mobile apps.
Nutritional tools in the new feature set include:
- Calorie Labeling – Ability to add calories in order to comply
with new menu labeling requirements put forth by the Food and Drug
Administration. Calorie amounts, ranges, and supplements for menu item
additions are supported.
- Disclaimers – Ability to add both generic and FDA-specific
disclaimers, also known as succinct statements and additional
- Sodium Labeling – Ability to add sodium icons for items that
are required to show items over 2300 mg in salt, as required in NYC.
Existing clients received access to Calorie, Disclaimer and Sodium
tools earlier this month for implementation on their Olo-branded front
ends or through a design partner for brands utilizing Olo’s API.
Since menu labeling requirements often vary by location and menu, Olo’s
platform supports configuration by location, with a tool to make changes
to numerous locations at once or make changes across the entire brand.
Restaurant brands are currently conducting their own independent reviews
of FDA menu labeling and calories, which impacts establishments with
over 20 locations, ahead of the May 5 deadline.
Current Olo clients can get training materials, user guides, and more
Olo helps restaurant brands maximize revenue per square foot by
delivering faster, more accurate, and more personal service to their
customers. Through beautiful, fully-branded digital interfaces, Olo’s
enterprise-grade ordering platform integrates with the brands’ existing
systems, opening new digital revenue streams injected seamlessly into
the restaurant’s operations. Olo is a pioneer in the industry, beginning
with text message ordering on mobile feature phones in 2005. Today, over
45 million consumers use the Olo platform to Skip the Line® or get food
delivered from the restaurants they love. Clients include Applebee’s
(DIN), Chili’s (EAT), Chipotle (CMG), Five Guys Burgers & Fries, Jamba
Juice (JMBA), Noodles & Company (NDLS), Red Robin (RRGB), Shake Shack
(SHAK), sweetgreen, Wingstop (WING), and more. Learn more at www.olo.com.
ICR for Olo