Nashville-based software company releases new features designed to
help marketing teams drive better business results
NASHVILLE, Tenn.–(BUSINESS WIRE)–Emma,
a provider of best-in-class marketing software and services, today
unveiled a suite of new product features including landing pages, A/B
content testing and an interactive marketing calendar. Emma made the
announcement in front of a sold-out crowd of 900 attendees at Marketing
United, its industry-leading conference for digital marketers.
Now in its third year, Marketing United is a three-day conference hosted
by Emma in downtown Nashville. This year’s event features inspiring
keynotes from brands like Netflix, Pixar, Nike and more, plus hands-on
workshops and collaborative sessions from industry experts and
influencers. Attendees represent a broad array of industries and
organizations and hail from all over the U.S. and abroad.
The centerpiece of the product launch is Emma’s new landing pages
feature, which allows marketers to create a landing page using Emma’s
drag-and-drop design editor and publish it with a single click. Landing
pages are critical to lead generation, but they often require multiple
departments and a significant amount of time to produce. Emma’s landing
pages feature helps marketing teams save time and resources by
completely taking web development out of the process and bringing the
“Launching landing pages is the first step towards Emma becoming a true
multi-channel platform with email as the foundation,” said Jeff
Middlesworth, chief product officer at Emma. “Sharing our vision at
Marketing United and getting feedback from marketers about how our
software helps drive amazing results for their business is really
Middlesworth highlighted two additional components of the launch during
his product keynote: A/B content testing and Emma’s interactive
marketing calendar. With A/B content testing, Emma customers can test
email content variables, like image placement, subject lines or
call-to-action copy, to ensure they’re always delivering optimized
messages to their subscribers.
“A/B content testing has flat out been a game-changer for us,” said
Teddy Cheek, marketing and brand director for Emma customer, The Escape
Game. “It has allowed us to learn more about our customers, and we’ve
more than doubled engagement with a few of our emails because of it.
The interactive marketing calendar provides marketing teams with a
top-level view of their email campaign activity, making it easier to
plan and collaborate, see what’s working and adjust their overall
strategy on the fly.
“We’re blown away by how much this event has turned into a rallying cry
for those who believe great marketing is personal, goal-driven, creative
and – most importantly – genuinely helpful to your customers,” said Emma
CEO Clint Smith. “Marketing United is central to our belief that the
best marketing doesn’t happen alone. We do our best work when we do it
For more information about Marketing United, visit marketingunited.com.
Emma’s powerful digital marketing platform makes
it easy for teams of all sizes to create beautifully designed email
campaigns that drive results. Identify who to target, automate your
marketing programs and integrate with the technologies you use most to
deliver more timely, personalized and effective communications. With
award-winning thought leadership, friendly expert services and
thoughtful product design, Emma helps marketers worldwide do their very
best work. To learn more, visit myemma.com
or follow us on Twitter.
Erin Rohr, 617-236-0500