Adobe Unveils New Cloud Platform Capabilities

New Enhancements to Adobe I/O; Integrations With Microsoft,
AppDynamics, Dun & Bradstreet, Mastercard and SapientRazorfish

LAS VEGAS–(BUSINESS WIRE)–At Adobe Summit, Adobe (Nasdaq:ADBE) introduced significant enhancements
to the Adobe Cloud Platform, the underlying, cross-cloud architecture
that unifies content and data and leverages Adobe Sensei, Adobe’s AI and
machine learning framework. Advancements announced today include new
Sensei capabilities for enterprise customers as well as new tools and
partner integrations to help developers reduce time to market and better
integrate Creative Cloud assets into enterprise workflows. Adobe also
announced Adobe
Experience Cloud
(see
separate press release
) as well as the availability of the first set
of solutions that integrate with Microsoft’s Azure, Dynamics 365 and
PowerBI offerings (see
separate press release
).

Advancements in cloud services have fundamentally altered the computing
landscape. The next decade will bring even more disruptive changes in
how brands create, immerse and engage their customers in their
experiences. In this future, brands will have to adapt to an era of true
experience mobility – one where highly personalized experiences are
contextually aware and delivered in real-time – regardless of the
device, time or location. A modern experience platform that addresses
these expectations needs to be designed with a common data language
founded on content and data, an open ecosystem to enable others to build
on and innovate, and intelligence at its core with AI, machine learning
and deep learning.

With Adobe Cloud Platform, companies can centralize and standardize
customer data and content from any system to dramatically improve the
design and delivery of rich customer experiences. It includes services
for blending and analyzing data while harnessing machine learning via
Adobe Sensei to amplify marketing effectiveness and efficiency. The
Adobe Cloud Platform also makes its data, content and insights available
via APIs to partners as well as third-party developers. Adobe’s platform
is used by thousands of partners worldwide, manages over 100 trillion
data transactions per year and receives over 700 million API calls per
day through Adobe I/O, Adobe’s cross-cloud developer portal.

“New enhancements to the Adobe Cloud Platform extend the functionality
of Creative Cloud, Document Cloud and Adobe’s new Experience Cloud so
that enterprises can more easily deliver compelling experiences at
scale,” said Abhay Parasnis, executive vice president and CTO, Adobe.
”Innovation in Adobe Sensei, our AI, machine learning and deep learning
framework, dramatically accelerates and improves the design and delivery
of experiences across any customer touch point.”

Cloud Platform Updates

  • New Standard Data Model. Adobe unveiled a rich and
    expressive common data language that establishes standards and makes
    it easy for enterprise companies to integrate content, data and
    intelligence into existing processes and data systems. The standard
    data model creates a single language for the customer experience
    across the enterprise and ensures deeper integrations with Adobe’s
    cloud solutions through its core services like Profiles and Assets.
    Acxiom, AppDynamics, Dun & Bradstreet, Mastercard, Qualtrics, Zendesk,
    [24]7 and others are participating in the development of the standard
    data model and are committed to building applications based on the new
    language.
  • Adobe Unveils Launch. Adobe announced Launch,
    its next-generation tag management solution built on the Adobe Cloud
    Platform. With Launch, third-party developers can build, maintain and
    continuously update their own integrations with Adobe Experience
    Cloud, significantly reducing time to market. Leveraging Launch’s
    app-store-like interface, brands can deploy web apps from Adobe and
    third-party developers with ease, define what customer behaviors to
    capture and determine how that data should be used across their
    digital marketing tools. Businesses including Dun & Bradstreet,
    Facebook, Twitter, Zendesk and [24]7 are among the first users of
    Launch.
  • Developer Updates. Adobe also announced new enhancements to Adobe
    I/O
    , its cross-cloud developer portal. New I/O Events and Creative
    Cloud APIs offer developers access to Creative Cloud assets and
    events. For example, a developer can build a custom application that
    responds when a creative file is changed, or a new Creative Cloud
    asset is uploaded, and programmatically move that content into
    marketing execution. The ability to program workflows across clouds
    enables developers to create custom solutions, like ensuring a brand’s
    latest logo is automatically deployed across all marketing activities.
  • New Exchange Partner Integrations. Several partners, including
    Acxiom, AppDynamics, Clicktale, Decibel Insight, Dun & Bradstreet,
    Mastercard, Ooyala, SapientRazorfish and others announced new
    integrations with Adobe Experience Cloud available on the Adobe
    Exchange today. AppDynamics’ integration enables marketers to see when
    and why a customer is having a poor app experience and use that data
    to trigger marketing events, like a personalized email with an offer
    to win back a customer. Marketers can plan and activate more effective
    programs by combining Adobe Analytics data using Adobe Audience
    Manager and Mastercard consumer spending trends. Adobe also deepened
    its partnership with Microsoft and unveiled the first set of joint
    solutions that integrate Adobe Experience Cloud with Microsoft Azure,
    Microsoft Dynamics 365 and Microsoft PowerBI (see
    separate press release
    ).

Adobe Sensei for Enterprise

Adobe Sensei uses artificial intelligence and machine learning, as well
as Adobe’s massive volume of content and data assets, to tackle today’s
most complex experience challenges. The intelligence layer in the Adobe
Cloud Platform, Adobe Sensei provides customers with a unified AI and
machine learning framework as well as intelligent services to help them
work smarter and faster. In Adobe Experience Cloud, Adobe Sensei already
powers over 100 intelligent capabilities including Intelligent Alerts,
Automated Advertising Insights, Anomaly Detection and Lookalike
Modeling, to help brands better understand and meet their customers’
needs.

Today, Adobe released several new Sensei capabilities for the enterprise
including Fluid Experiences to enable brands to deliver the
experience consumers expect across any connected screen, including
social, VR, IoT devices and physical screens. In addition, Auto-Target
eliminates the complexity associated with manual testing and
deterministic or rules-based content personalization. The company also
released Enhanced Anomaly Detection and Contribution Analysis to
help brands identify statistically significant events, pinpoint sources
and take action to optimize the user experience.

Helpful Links:

About Adobe

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.

Contacts

Adobe
Holly Little, 415-832-6833
[email protected]
or
Adobe
Stefan
Offermann, 408-536-4023
[email protected]