Adobe Launches Adobe Experience Cloud

Combining Deep Intelligence and Amazing Design, Experience Cloud
Integrates with Creative Cloud and Document Cloud


LAS VEGAS–(BUSINESS WIRE)–At Adobe Summit today, Adobe (Nasdaq:ADBE) unveiled Adobe Experience
Cloud
, a comprehensive set of cloud services designed to give
enterprises everything they need to deliver exceptional customer
experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud
and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud
Platform, leveraging Adobe Sensei’s machine learning and artificial
intelligence capabilities. And because it’s from Adobe, Experience Cloud
integrates with Adobe Creative Cloud and Document Cloud.

Digital has disrupted every industry. Massive amounts of data, the
proliferation of devices and sky rocketing customer expectations are
forcing enterprises to rethink their customer experience: Be personal.
Be consistent. Be elegant. Be everywhere. Companies that meet these
requirements will forge stronger connections with their customers,
resulting in brand loyalty and growth. Forward-looking enterprises
already know that a great customer experience is the differentiator that
separates market leaders from market laggards. An exceptional experience
is the most important step in a long-term relationship with a customer
and requires deep intelligence and amazing design.

“At Adobe, we believe experience is the great differentiator, the
make-or-break attribute to ignite life-long customer advocacy and
growth,” said Brad Rencher, executive vice president and general
manager, Digital Marketing, Adobe. “Leveraging deep customer
intelligence, Adobe Experience Cloud gives businesses everything they
need to deliver a well-designed, personal and consistent experience that
delights customers at every touchpoint.”

Adobe Experience Cloud combines world-class solutions, a complete,
extensible platform, comprehensive data and content systems, a robust
partner ecosystem, and unparalleled experience delivery expertise.

Adobe Experience Cloud includes:

  • Adobe Marketing Cloud offers an integrated set of
    world-class solutions that empower marketers to craft experiences that
    differentiate their brands, connect with customers and proactively
    engage them. Adobe Marketing Cloud includes Adobe Experience Manager,
    Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime, and
    helps brands accomplish the following at scale: manage, personalize,
    optimize and orchestrate campaigns and customer journeys.
  • Adobe Advertising Cloud is the industry’s first end-to-end
    platform for managing advertising across traditional TV and digital
    formats. Combining capabilities from Adobe Media Optimizer and
    recently acquired
    TubeMogul, Adobe Advertising Cloud simplifies the delivery of video,
    display and search advertising across channels and screens (see
    separate press release
    ).
  • Adobe Analytics Cloud is the customer intelligence engine that
    powers businesses by enabling them to move from insights to action in
    real-time by uniquely integrating audience data across all Adobe
    clouds. Adobe Analytics Cloud combines Adobe Audience Manager, the
    leading data and audience management platform, and Adobe Analytics,
    the industry leading solution for applying real-time analytics and
    detailed audience segmentation across all marketing channels. Built on
    the Adobe Cloud Platform, which provides open APIs, a standard data
    model, and Adobe Sensei, Adobe’s unified AI and machine learning
    framework (see
    separate press release
    ), Adobe Analytics Cloud enables brands to
    better capture, aggregate, rationalize and understand vast amounts of
    their own disparate data and then translate that data into singular
    profiles of their customers.

Built to Work with Creative Cloud and Document Cloud

Adobe’s Creative Cloud is the one-stop shop for a company’s creative
needs and Adobe Document Cloud provides the most comprehensive
tools for digitizing document workflows. These enterprise offerings are
integrated with Adobe Experience Cloud through the Adobe Cloud Platform,
Adobe’s engine for cross-cloud integration. Together, these integrated
offerings provide brands with everything they need to design and deliver
standout experiences. Today’s largest brands, including Coca-Cola, Condé
Nast, Hyatt Hotels, Grainger, Major League Baseball, Mastercard, Royal
Bank of Scotland and the NBA are cross-cloud customers.

As part of today’s announcement, Adobe revealed several new integrations
between Adobe Experience Cloud, Adobe Creative Cloud and Adobe Document
Cloud:

  • Every great experience starts with great design. The undisputed leader
    in creativity, Creative Cloud now connects with Adobe Experience Cloud
    to streamline and accelerate creative workflows. Marketers can now
    easily pull in content from Creative Cloud Libraries and edit images
    in Adobe Campaign to create and deliver personalized emails. In
    addition, Adobe Experience Manager’s digital asset management system now
    automatically synchronizes content based on shared metadata across
    Clouds to ensure that only the latest version of campaign assets are
    used. Adobe Analytics and the Adobe Social Publishing Panel are also
    now available in Premiere Pro CC, enabling creative teams to publish
    video content across social media channels and receive real-time
    insights.
  • Adobe is also powering paperless customer experiences with enhanced
    integration between Adobe Experience Cloud and Document Cloud (see
    blog
    ). Working together, Adobe Sign and Adobe Experience Manager
    Forms eliminate the cost and frustration of manual, paper-based
    processes for enrollment, onboarding and service across the customer
    journey, helping organizations to go completely digital with anything
    from credit card applications to government benefit forms or medical
    forms.

Helpful Links:

About Adobe

Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.

© 2017 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.

Contacts

Adobe
Stefan Offermann, 408-536-4023
[email protected]
Melissa
Chanslor, 415-832-5489
[email protected]