Top 3 Trends Impacting the Global Electronic Goods Packaging Market Through 2021: Technavio

LONDON–(BUSINESS WIRE)–#Packaging–Technavio’s latest market research report on the global
electronic goods packaging market
provides an analysis of
the most important trends expected to impact the market outlook from
2017-2021. Technavio
defines an emerging trend as a factor that has the potential to
significantly impact the market and contribute to its growth or decline.


Sharan Raj, a lead analyst from Technavio, specializing in research on packaging
sector, says, “Online retailers of electronic goods use different
types of corrugated boxes depending on the product to be shipped.
These boxes are made primarily to ensure the safety of the products
transported in them. In addition, effective packaging is becoming one of
the key business requirements in the e-commerce marketplace, thus
fueling the growth of the market.”

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The top three emerging market trends driving the global electronic
goods packaging
market according to Technavio transportation
and logistics
research analysts are:

  • Demand for innovative lightweight materials
  • Premium packaging
  • Growing preference for sustainable packaging solutions

Demand for innovative lightweight materials

Supply chain efficiency in terms of reduced cost and effective storage
are critical to the vendors in the market. Lightweight packaging
offers both, thus gaining traction in the market. Vendors are providing
high-performance, lightweight corrugated, and containerboard grades
because of cost reduction, better performance, and environmental
concerns. For instance, in 2014, MWV Rigesa (now WestRock) launched the
HyPerform line of Kraftliner and fluting paper, which is more
tamper-proof and has a lower basis weight. This product is eco-friendly,
ensuring a reduction of 10% in greenhouse gas emissions (GHG) and of 61%
in water consumption.

Premium packaging

Packaging is used as a marketing ploy by many vendors in the market.
This helps them to differentiate their product in the market, thus
saving cost on marketing. The increasing demand for premium packaging,
especially for premium consumer products offers a basic indication of
the high-end quality of the product inside. Vendors use expensive
inputs, technologies, colors, and raw materials to develop premium
packaging. Many consumers also buy these products as gifts, thereby
driving the demand for premium packaging in the market.

“Retail giants such as Walmart are using this form of packaging in
the premium brand segment to improve marketing activities. These boxes
are placed at the point of sale to attract consumers
,” says Sharan.

Growing preference for sustainable packaging solutions

Paper-based packaging is fully recyclable in most cases. Consumer
product manufacturers prefer eco-friendly packaging materials as
they promote sustainability. Paper can be recycled up to seven times,
which gives corrugated manufacturers an advantage over other packaging
products. Therefore, manufacturers are focusing on producing 100%
recyclable corrugated boxes. For instance, in 2015, Mondi
Containerboard
launched the eco-friendly ProVantage Kraftliner Aqua
and ProVantage Fluting Aqua paper that uses high-quality containerboard
paper grades
. These are water-resistant and eco-friendly.

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is a leading global technology research and advisory company. The
company develops over 2000 pieces of research every year, covering more
than 500 technologies across 80 countries. Technavio has about 300
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obtained from various market participants and stakeholders across the
value chain, including vendors, service providers, distributors,
re-sellers, and end-users.

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