Bike Share Launches in Small Mountain Town, Outperforms Big Cities

Ridership for bike share pilot helping to Keep Tahoe Blue

SOUTH LAKE TAHOE, Calif.–(BUSINESS WIRE)–#bikeshare–Ridership for a bike share pilot launched at Lake Tahoe is outperforming
major cities in just its first weeks, according to the League
to Save Lake Tahoe (Keep Tahoe Blue)
. The League brought the pilot
to Tahoe in collaboration with LimeBike, the California-based company
operating the bike share system, as part of its campaign to test
transportation solutions to reduce pollution from auto traffic at the
world-famous alpine lake.

“Protecting Lake Tahoe can be as easy as riding a bike,” said Darcie
Goodman Collins, PhD, the League’s executive director. “It’s exciting to
see new technology help beat the trap of traffic.”

Soon after the pilot’s mid-July launch, ridership led the nation for all
cities on the LimeBike platform for multiple days, as measured in rides
per bike. After only 24 days in operation, residents and visitors had
already ridden 2,667 miles, roughly equivalent to the length of the
Pacific Crest Trail from Mexico to Canada, which passes just west of the
lake.

Tahoe is home to only 55,000 residents, but welcomes over 20 million
annual visitors, mostly by car, which takes a toll on the lake’s water
quality and clogs local roads.

The League to Save Lake Tahoe has prioritized finding
solutions
 to allow more people to get to and around the Tahoe region
without being forced to drive. In addition to the newly-launched bike
share service, the League advocates for pilots for micro-transit service
and more efficient parking strategies to reduce car trips.

The bike share pilot uses LimeBike’s dockless system, which unlocks
bikes using a smartphone app. The bikes are also GPS-tracked, providing
data that will help transportation planners better understand where
people are biking.

“Initial data shows that median rides on LimeBikes last 17 minutes,
meaning people are using them to commute distances that likely would
have been car trips,” said Dr. Collins.

Lake Tahoe is famous as one of the world’s clearest and deepest alpine
lakes, but its clarity has decreased in recent decades.
Twentieth-century development paved over wetlands and marshes that acted
as natural pollution filters, while cars and trucks brought pollution
that degrades clarity and causes excessive growth of algae.

View
Tahoe bike share photos
.

Contacts

League to Save Lake Tahoe
Chris Carney, 530-541-5388
chris
(at) keeptahoeblue.org