Alliance MMA Scores on “Dana White’s Tuesday Night Contender Series”

Two SuckerPunch Athletes Earn 5-Fight Ultimate Fighting Championship
Contracts

NEW YORK–(BUSINESS WIRE)–Alliance
MMA, Inc.
(“Alliance MMA” or the “Company”) (NASDAQ:AMMA), a
professional mixed martial arts (MMA) company that brings together the
best regional productions to build the next generation of MMA champions,
announced today the victories of three Alliance MMA athletes featured on
the inaugural 10 bout card of “Dana White’s Tuesday Night Contender
Series” (DWTNCS). SuckerPunch Entertainment athletes Kurt Holobaugh and
Boston Salmon, as well as Cage Fury Fighting Championship (CFFC)
Heavyweight Champion Zu Anyanwu, impressed the Ultimate Fighting
Championship (UFC) brass by each earning a win.

In the main event of the evening, SuckerPunch featherweight division
fighter Kurt Holobaugh defeated Matt Bessette by first round knockout
and was awarded a UFC contract. In a featured bantamweight bout, Boston
Salmon, also a SuckerPunch client, was presented with a UFC contract
after defeating his opponent Ricky Turcios via unanimous decision. In
the co-main event, CFFC heavyweight champion Zu Anyanwu was victorious
over Greg Rebello.

“We were quite pleased with the outstanding performance and positive
outcomes of our fighters Tuesday night,” said Paul K. Danner, Chief
Executive Officer of Alliance MMA. “Our mission is to build shareholder
value by propelling aspiring athletes to the pinnacle of our sport by
operating, on a profitable basis, a nationwide enterprise of world-class
regional MMA promotions that showcases their talent. Equally important
to the Company’s success is our SuckerPunch Entertainment group which
identifies up and coming talent as early as possible, then mentors those
promising athletes by seeking as many career-enhancing opportunities for
them as possible. The DWTNCS platform is a superb springboard for
Alliance MMA fighter careers in both cases.”

Next Tuesday on July 18th, Iron Tiger Fight Series (ITFS)
heavyweight champion Dan Spohn will headline the second installment of
DWTNCS as he takes on Angel DeAnda. That same evening, three additional
Alliance MMA fighters are scheduled to complete: CFFC and Ring of Combat
alumni Sydney Outlaw will face Michael Cora; National Fighting
Championship (NFC) and ITFS veteran Cee Jay Hamilton will take on Casey
Kenny; and Shogun Fights and Fight Time Promotions combatant Lazar
Stojadinovic will battle Thanh Le.

MMA fans can access the inaugural Dana White’s Tuesday Night Contender
Series episode exclusively on UFC Fight Pass. Visit UFCFightPass.com for
more information.

To stay updated on all upcoming Alliance MMA events and news, visit
alliancemma.com

About Alliance MMA, Inc.

Alliance MMA (NASDAQ:AMMA) is a professional mixed martial arts (MMA)
company that brings together the best regional productions. Alliance
MMA’s mission is to identify and cultivate the next generation of
fighters and champions for the Ultimate Fighting Championship (UFC) and
other premier MMA promotions.

With some of the world’s leading MMA promotions under the Alliance MMA
umbrella, the organization aims eventually to host in excess of 125
events per year, showcasing more than 1,000 fighters. Alliance MMA is
also dedicated to generating live original sports media content,
attracting an international fan base, and securing major brand
sponsorship revenue for live MMA events, digital media, and Alliance MMA
fighters.

MMA is the world’s fastest growing sport with worldwide fans of
approximately 300 million according to sports marketing research firm
Repucom. MMA is a full contact sport that allows a wide range of
fighting techniques, including striking and grappling from various
martial arts and disciplines including Boxing, Wrestling, Brazilian Jiu
Jitsu, Karate and Muay Thai. Professional MMA fights are legal and
regulated by state athletic commissions in all 50 states.

Alliance MMA, Inc. was incorporated in 2015 for the purpose of acquiring
businesses that engage in the promotion of mixed martial arts (MMA)
events. In 2016, the company completed an initial public offering that
culminated in a listing on the NASDAQ stock exchange. Alliance MMA is
the only mixed martial arts promotion company that is publicly-traded.

For more information visit, www.alliancemma.com

Forward-Looking Statements

This press release contains forward-looking statements within the
meaning of the federal securities laws. These statements relate to
anticipated future events, future results of operations or future
financial performance. In some cases, you can identify forward-looking
statements by terminology such as “may,” “might,” “will,” “should,”
“intends,” “expects,” “plans,” “goals,” “projects,” “anticipates,”
“believes,” “estimates,” “predicts,” “potential,” or “continue” or the
negative of these terms or other comparable terminology. Actual results
may differ materially from historical results or those indicated by
these forward-looking statements as a result of a variety of factors
including, but not limited to, those discussed under the heading “Risk
Factors” in our registration statement on Form S-1 (Registration No.
333-213166) declared effective by the Securities and Exchange Commission
on September 2, 2016. Alliance MMA encourages you to review other
factors that may affect its future results in Alliance MMA’s
registration statement and in its other filings with the Securities and
Exchange Commission.

Contacts

Alliance MMA, Inc.
James Platek, 212-739-7825, x707
Director,
Investor Relations
Or
Rubenstein Public Relations
Kristie
Galvani, 212-805-3005
[email protected]