EXOS and adidas announce the extension of their partnership through
PHOENIX–(BUSINESS WIRE)–With nearly 20 years of history between the two companies, EXOS and
adidas announced the extension of their long-term partnership. This
extension will allow adidas to combine their product expertise with
EXOS’ human performance experience to better serve all types of athletes.
“At adidas, we believe that through sport we have the power to change
lives. We want to make sport more accessible to everyone around the
world and create a healthier population unified by sports culture,” said
James Carnes, vice president of strategy creation at adidas.
EXOS believes that human performance is for everyone, and it’s about
achieving what matters to you. To help people find what matters to them,
EXOS provides solutions across the four pillars of human performance:
Mindset, Nutrition, Movement, and Recovery.
“Sport is about more than the few minutes we spend working out in a gym
or on the field of play, it’s about the way we live, how we move, how we
eat, how we rest and recover, and about our mindset,” said Carnes. “We
plan to continue to embed the EXOS philosophy deeply into our
organization and build products, programs, and experiences for all
athletes to improve their performance and feel their best all day.”
As part of the expanded agreement, EXOS will further its role in
supporting adidas in communicating to and solving for adidas customers
worldwide. This includes global business unit integration and in-market
activation to help empower adidas customers.
In addition to working with adidas business units and assisting with
other consumer-facing adidas functions, EXOS will continue to support
the performance of adidas employees at the adidas Group headquarters in
Herzogenaurach, Germany, and at the adidas America Inc. headquarters in
“Our partnership was born out of a shared responsibility and
determination to help athletes perform their best. adidas powers
athletes from the outside in, while EXOS powers them from the inside
out,” said Mark Verstegen, founder and president of EXOS. “We are
energized by deepening our commitment with adidas to provide all
athletes with a competitive advantage.”
Working together since EXOS’ launch in 1999, the two companies have
supported a variety of projects for athletes and consumers, as well as
each company’s employees. Projects done in collaboration with EXOS’
performance innovation team include adidas’ adiPure, Techfit, and
miCoach product lines, and content for miCoach and other channels. EXOS
is currently working with adidas at their new flagship store in New York
City where EXOS performance specialists are providing performance
guidance to customers. This service may be expanded to other adidas
stores in the future.
EXOS is a leader in the field of human performance, a category it
created more than 15 years ago. Today, EXOS employs more than 3,500
people in over 400 locations worldwide. With award-winning facilities,
technology, and services, EXOS connects people to the solutions they
need and provides individualized plans based on time-tested fundamentals
and research in order to help people take control of their health and
performance. EXOS is trusted by hundreds of clients, including world
champions in sports and one-quarter of Fortune 100 companies, as well as
leaders in health care, military, and community organizations. To learn
more, visit www.teamexos.com.
adidas is a global leader in the sporting goods industry with the core
brands adidas and Reebok. Headquartered in Herzogenaurach, Germany, the
Group employs more than 60,000 people across the globe and generated
sales of € 19 billion in 2016.
Hanna Major, 480-449-9000