Renewal Continues Toyota’s More Than Decade-Long Founding Partner
Designation Across STAPLES Center, L.A. LIVE, and StubHub Center
LOS ANGELES–(BUSINESS WIRE)–Toyota and AEG are extending their comprehensive partnership across
AEG’s flagship Southern California properties in a multiyear,
multimillion-dollar renewal agreement. The new agreement, brokered by
AEG Global Partnerships, renews Toyota’s longstanding Founding Partner
status at STAPLES Center (Founding Partner since 1999), L.A. LIVE
(Founding Partner since 2007) and StubHub Center (Founding Partner since
2003). As one of AEG’s longest standing partners, Toyota will remain an
official partner to the two-time Stanley Cup Champions, the LA Kings –
building on an already 27-year relationship with the franchise.
The automobile industry is set to transform and redefine fuel efficiency
and emissions in the coming years, and the sprawling Los Angeles market
– nestled in the state with some of the toughest clean-air rules in the
country – is poised to be one of the most competitive transportation
markets worldwide. The city is also quickly becoming one of the toughest
and largest professional sports markets. As competition in both
industries continues to escalate, Toyota and AEG, two of the leading
forces in their respective industries, have cemented their decades-long
strategic alliance. The renewal focuses on the valued relationship and
mutual respect between the two companies and seeks to strengthen
Toyota’s strategic stronghold in the booming Los Angeles sports and live
events industry while highlighting AEG’s commitment to excellence for
one of its most longstanding partners.
“Los Angeles is a mecca for the sports and automotive industries, and we
are excited to deepen our ties with AEG, a true leader in live
entertainment,” said Jack Hollis, group vice president and general
manager of the Toyota Division at Toyota Motor North America. “Working
alongside AEG for the past decade, we’ve been able to grow our
partnership and our presence at some of the venues and with some of the
teams that matter most to Los Angeles.”
Toyota has been a Founding Partner of L.A. LIVE, Los Angeles’ preeminent
downtown entertainment district, since its beginning more than 10 years
ago. As AEG continues to grow and add to its portfolio across five
continents, it is uniquely positioned to offer Toyota an established,
world-renowned platform to capitalize off the valuable audiences and
unique assets that it has and continues to develop, adding unparalleled
value for Toyota year after year.
“As AEG has grown over the years, we’ve been fortunate enough to grow
our relationship and partnership with Toyota as well,” said Russell
Silvers, senior vice president, AEG Global Partnerships. “Toyota is a
like-minded company that shares our core values and commitment to
consistently be able to over deliver and offer our fans and guests more.
It’s an honor to continue our extensive, far-reaching relationship with
them across some of the most iconic assets in our portfolio. We look
forward to continuing this relationship into the future and deepening
Toyota’s ties with us and Los Angeles.”
With the demand for more zero-emission cars on the rise, Toyota’s
strategic partnership agreement with AEG will help continue its position
as one of the most well-known sustainable mobility suppliers – providing
Toyota with a stage to reach many car-conscious Californians. AEG will
underscore Toyota’s commitment to sustainable transportation with
designated charging stations at L.A. LIVE for electric and certain
hybrid vehicles. Toyota will also have the ability to brand these
charging spaces across select parking garages at L.A. LIVE.
The longevity of the relationship between AEG and Toyota will also be
highlighted through Founding Partner signage at L.A. LIVE and STAPLES
Center, LED exposure and five permanent vehicle displays across the L.A.
LIVE campus and at STAPLES Center as well as the continuance of the
company’s longstanding LA Kings car giveaway at the end of the season.
Furthermore, Toyota will have Founding Partner signage displays and a
permanent vehicle exhibit at StubHub Center.
About Toyota Motor North America
Toyota (NYSE:TM), creator of the Prius and the Mirai fuel cell vehicle,
is committed to advancing mobility through our Toyota and Lexus brands.
Over the past 60 years, we’ve produced more than 30 million cars and
trucks in North America, where we operate 14 manufacturing plants (10 in
the U.S.) and directly employ more than 44,000 people (more than 34,000
in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the
U.S.) sold almost 2.6 million cars and trucks (2.45 million in the U.S.)
in 2016 – and about 85 percent of all Toyota vehicles sold over the past
15 years are still on the road today.
Toyota partners with community, civic, academic, and governmental
organizations to address our society’s most pressing mobility
challenges. We share company resources and extensive know-how to support
non-profits to help expand their ability to assist more people move more
places. For more information about Toyota, visit www.toyotanewsroom.com.
Toyota Motor North America, Inc. (TMNA), headquartered in Plano, Texas,
brings together Toyota’s marketing, sales, and manufacturing arms in
North America. It is wholly owned by Toyota Motor Corporation.
Headquartered in Los Angeles, California, AEG is the world’s leading
sports and live entertainment company. With offices on five continents,
AEG operates in the following business segments: AEG Facilities,
which is affiliated with or owns, manages or consults with more than 120
preeminent arenas, stadiums, theaters, clubs and convention centers
around the world including The O2 Arena, the Sprint Center and the
Mercedes-Benz Arenas; AEG Presents, which is dedicated to all
aspects of live contemporary music performances, including producing and
promoting global and regional concert tours, music and special events
and world-renowned festivals; AEG Real Estate, which develops
world-class venues, as well as major sports and entertainment districts
like STAPLES Center and L.A. LIVE; AEG Sports, which is the
world’s largest operator of sports franchises and high-profile sporting
events; and AEG Global Partnerships, which oversees worldwide
sales and servicing of sponsorships including naming rights, premium
seating and other strategic partnerships. Through its worldwide network
of venues, portfolio of powerful sports and music brands, AXS.com
ticketing platform, AXS cable television channel and its integrated
entertainment districts, AEG entertains more than 100 million guests
annually. More information about AEG can be found at www.aegworldwide.com.
Beck Media & Marketing for AEG Global Partnerships