NEW YORK, NY–(Marketwired – Jan 30, 2015) – Hotel 32|32, a luxury boutique hotel in the heart of Manhattan, has announced the introduction of its loyalty program which will offer recurrent guests enticing discounts, exclusive invitations to special offers and much more. The program, which is scheduled to start in January 2015, is part of the hotel’s current expansion plans: “We are currently looking at another property to add to our hospitality portfolio. The idea is to give people an ability to become a part of Hotel 32|32 family through their membership,” explains Mark Shemel, CEO and Principal at Think Properties. The boutique hotel has become a highly popular destination since its opening last summer. Vacationers from around the world are taking advantage of the prime location to discover and enjoy the city that never sleeps, while business executives appreciate the proximity to New York’s major business and convention centers.